SA’s entrepreneurial ecosystem can squeeze the life out of you – gate keepers are corrupt and resources are limited. And that will shake your values.
In essence, your organizational mission statement must tell the stakeholders why you exist (what your purpose is) and how you achieve that purpose (the specific activities you carry out to achieve that purpose.
Without a clear strategic vision your journey lacks direction and shape. That’s pretty a chaotic and frustrating journey. Craft yours with this article.
It is about giving buyers what they perceive as superior value compared to the offerings of rival sellers or giving buyers the same value as others at a lower cost. Find out how Starbucks did it.
company’s strategy provides direction and guidance, in terms of not only what the company should do but also what it should not do. Knowing what not to do can be as important as knowing what to do, strategically.
In the banking sector I find FNB to be one innovative organization, and in the media (TV) I find MojaLove , fairly new as it is, to be one of the next sought after channel in South Africa for its authentic content.
It is great to have multiple streams of income through having side hustles. However, side hustles tend to dilute ones brand and put you on a shaky ground – lack of focus!