Putting away my view regarding tenderpreneurship, which is something I will never encourage someone to venture into, I must say I’m glad that some entrepreneurs are finally smelling the coffee, and realizing that tenders don’t build sustainable businesses.
This question is very vital for startups because failure to identify where your value lie, you’re bound to make costly mistakes.
To stay in business, you need to earn an economic right.You are not only in competition with your immediate rivals, and as much as that sounds overwhelming it is also an advantage for you-you have more than one leverages.
It is great to have multiple streams of income through having side hustles. However, side hustles tend to dilute ones brand and put you on a shaky ground – lack of focus!
It is very important to know your spot in the market, you just can’t be everything to everybody.